Recognizing weak identical-store sales and a growing competition in the Northeast, Ahold USA turned to Copernicus Marketing Consulting & Research in December of 2014 to launch a market-based segmentation project.
Leatherman Tool Group decided to adopt the HighJump TrueCommerce EDI solution, simultaneously with a new ERP system, experiencing a 75 percent reduction in EDI spend compared to the same period last year.
This fall, CGT had the privilege of honoring an elite group of consumer goods companies and executives for transformational business and technology initiatives that stand revolutionize their organizations and industry as a whole. Meet the 2015 winners and finalists.
Suresh P. Bharadwaj, senior director and product head -- TradeEdge, EdgeVerve, explains how to address the challenges to achieving profitable growth in new markets.
The candidate will join Kellogg's as Chief Growth Officer later this month, bringing a deep knowledge of the business, having worked on the company's account at an ad agency for more than 15 years.
