Customer Relationship Management (CRM)

Find out how BCBGMAXAZRIA can now efficiently integrate, sell, and manage its online selling process across multiple marketplaces in China.

Find out who will fill The WhiteWave Foods Company new Chief Operating Officer position and assume responsibility for all global operations of the company.

E-commerce is the fastest growing retail market in Europe, despite the majority of online trade being limited to within each states own borders. Here, Matt Duncombe, partner at DLA Piper, explains how the EU Consumer Rights Directive (coming up on its 1 year anniversary) offers protection to consumers buying across borders and guidance to global retailers in managing their online sales. Specifically, Duncombe highlights nine aspects of the directive and discusses what they mean for online retailers.

Commercial teams -- sales and marketing -- often avoid active participation in Sales and Operations Planning (S&OP) processes. The belief is that it is not value-added work. Ironically, the biggest benefit is an increase in sales: the metric that is always top of mind for the sales team.

Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.

The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.

Chocolate company Ferrero Australia announces it has selected StayinFront's mobile field cloud solutions to help support the field team.

Pepsi and Coke are setting aside their differences to support veterans in a video spot.