Customer Relationship Management (CRM)

SAP offers consumer products manufacturers real-time, end-to-end trade volume visibility and management with customer business planning.

Kellogg's has successfully used mobile technology to improve visibility and measurement of its field sales activities and retail execution across the United States. Find out how the company is implementing and using the solution.

Creating an efficient and analytical environment - one capable of transforming raw data from suppliers, customers, locations, products, etc., into deliverable insights - is a real challenge. Find out how manufacturers are leveraging technologies such as a Master Data Management to consolidate and manage their nutrition and product information across the organization, and to publish accurate and up-to-date information across all channels.

Find out how DKNY is using Instagram Direct to provide fans personalized content on how runway designs were conceived.

CGTwill once again recognize one individual and three consumer goods companies for excellence in IT, supply chain, customer management and small-to-midmarket growth strategies. Today, we proudly reveal the 20 finalists for the prestigious 2015 Business & Technology Awards.

Find out why Nescaf has become the first global brand to move all its international and local websites to the Tumblr platform.

Danone Aqua Indonesia connects more than 17,000 islands in the country with a streamlined trade promotion management solution.

As Chief Information & Process Officer, Mark Dajani's goal is to power up Mondelez International for growth through the streamlining of processes, empowering its people with capabilities and future-proofing its technology. More specifically, Dajani gives CGT an exclusive interview on the latest WiSE initiative, and how it has helped to minimize regional differences for sustainable, global growth.