Customer Relationship Management (CRM)

Aldo Optimizes Fulfillment Through Advanced Analytics

The footwear maker will employ advanced analytics from Celect across brands to optimize customer order fulfillment objectives.
Wes Chaar Joins Catalina as Chief Data and Analytics Officer

Wes Chaar will lead Catalina's global effort to expand and deepen the insights and value of shopper data in driving efficient growth for retailers and brands.
Tarte Cosmetics Tries a Digital Makeover

The makeup brand is working to enhance consumer engagement on its redesigned international e-commerce websites.
KitchenAid Uses AI to Grow Social Engagement

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.
Sales & Marketing Study 2018: New Product Development

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development
Sales & Marketing Study 2018: Trade Promotion Management

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos
Huggies Offers 'Made By You' Diapers

The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.
Sales & Marketing Study 2018: Organization

Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together

Scenes from CGSM 2018