Digital & Email Marketing

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.

3M recently launched a mobile application for Android devices that lets users instantly capture, digitize and share Post-it Notes.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: frictionless-shopping technology provider Jisp.

The new Color ID quiz determines the shopper's best color fit based on answers to 10 questions — such as couch and movie-watching preferences.

A comparison chart of 24 companies providing various solutions and services that help brands deliver digital incentives and other calls to action to target consumers.