Digital & Email Marketing

Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity. 

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these augmented reality solutions from Augment.

Benedetto Conversano has joined Avon as chief digital and information technology officer to lead the company's digital strategy.

Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines.

Presented at the 2018 Consumer Goods Sales & Marketing Summit, CGT's fifth-annual award honors the critical need for technology-savvy leaders in an increasingly complex marketplace.

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

The former Google exec will lead all marketing, creative and communications initiatives for the new-age apparel e-tailer.