Customer Experience

In response to the changing marketplace, brands must take greater ownership of what’s happening with their products in stores.

As leaders guide their companies through a digital transformation, three imperatives can help them decode the “how” of the journey.

Capitalizing on the full potential of direct-to-consumer sales requires a subtle shift in the traditional business model.

Debra Perelman, who'd been leading the cosmetics giant's digital transition as COO, was named its first female chief executive officer.

Georgia-Pacific has introduced a new line of Dixie cups that uses mobile technology and augmented reality to make brushing teeth more fun.

The service uses artificial intelligence to determine when subscribing consumers need to re-order.

A joint study from JDA Software and KPMG finds retailers and suppliers aggressively leveraging technology and strategic alliances to improve speed to market and deliver superior customer experiences.

The $1.68 billion deal will create one platform to serve B2B and B2C customers.