Retail

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these point-of-sale activation solutions from DiSa.

To remain relevant with consumers, companies must continually adjust and reinvent their engagement across channels.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

The company will drive digital commerce innovation through a partnership with ItemMaster.

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.

Walmart announced it has signed a five-year agreement with Microsoft’s cloud and artificial intelligence technology, deepening a strategic partnership between two of Amazon’s major rivals.