Retail

Consumer Products Unbound: 2019 and Beyond

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.
Best Buy Bets on Digital Price Labels

The retailer is seeking to ensure promotional consistency and reduce labor costs with the addition of digital labels at 240 stores.
Tip of the Spear Technology: Float IQ

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: product recommendation tool Float IQ.
Edge Retail Insight Platform Launches

Edge by Ascential, Boston, rolled out its Edge Retail Insight platform for brands and retailers.
Best Buy Bets on Digital Price Labels

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.
Salsify Direct Connects with Instacart

Boston-based Salsify is providing brands with more control over how their products are represented on Instacart.
SymphonyAI Taps Hornyak to Lead New CPG Business

Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools.
Catalina Debuts Multi-Touch Attribution Solution

Catalina has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.

Jewel Takes Advantage of #NotSponsored Ads