Mass Merchant

Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers.

These “displays” for 3M’s Scotch Magic tape are ridiculously simple yet brilliantly effective. Consider all the wrapping paper sold at Christmastime.

A look at how to strengthen brand-retailer relations, including where brands succeed and how they fall short

If the Lego Group needed help garnering attention for its Star Wars items, this display certainly solved any in-store visibility problems.

This attractive, four-sided corrugated pallet unit brought together major battery brands – Berkshire Hathaway’s Duracell, Energizer Holdings’ Energizer and Spectrum Brand’s Rayovac – during the holiday season.

Across various product categories and retail channels, account-specific activity rules for football marketing.