I’m not sure if the hardware/housewares manager in the mass merchandiser should promote or counsel the associate who created this "display" for plastic hangers.
An industry that has evolved at a steady pace for 101 years has been derailed by a single acquisition. The implications for legacy retailers, brands and market strategies are numerous.
Given that Amazon is extremely shopper-focused and has shown tremendous resilience in placing big bets, consumer goods manufacturers don’t have a choice.