Manufacturer

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

How companies can launch better products to the market faster

This week at the fourth annual RFID World Conference and Exhibition, Kimberly-Clark Corporation announces that it chose the Avery Dennison AD-220 RFID Gen 2 inlay for its RFID program.

How Dean Foods gets the right data to the right people at the right time

By re-vamping its trade promotions process, Beech-Nut creates optimal visibility on the basis of demand-driven activity

Crayola partners with GPX, a designer and manufacturer of consumer electronics products, to launch an entertaining line of audio and video products, dubbed "Feel the Color of Music"

The FDA seems ready to share the cost of RFID tagging of pharmaceuticals, even if the technology isn't

Pfizer Inc. reported last month that it will be exploring strategic alternatives for Pfizer Consumer Healthcare (PCH), including retaining, spinning off or selling the business. PCH's well-balanced product portfolio, anchored by key brands Listerine, Benadryl and Visine, contributes to more than $100 million in annual sales.