Manufacturer

General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.

Nike Brand President Charlie Denson recently announced management and organizational changes designed to strengthen alignment of the Nike brand with geographic growth opportunities and core global product categories and consumer segments.

SC Johnson, the $7-billion manufacturer of consumer household products, announces the U.S. launch of Glade PlugIns Scented Oil Light Show, an innovative new product enabled by a license to Color Kinetics' world-wide patent portfolio.

How to bring products that satisfy shopper needs to market before the competition

Consumer goods industry thought leaders define what innovation means to them and talk about priorities, external collaboration and new products

New report validates and quantifies benefits

CGT Executive Editor Kara Romanow catches up with Paul Gross, CIO, Brown-Forman Corporation, to get his perspective on the consumer goods industry and the unique challenges that wine and spirits manufacturers face.

Schering-Plough Marries product info to make sound category decisions