Manufacturer

The agreement between Kellogg Co. and sports marketing giant IMG now features social media, digital, in-store, in-game and radio assets with 25 universities for football as well as basketball utilizing the Cheez-It and Pringles brands.

Under the agreement, Coty will develop, manufacture and distribute the full range of Burberry Beauty products globally.

Newell Brands has introduced the Rubbermaid Balance Meal Kit, a new product that taps into the consumer trend toward healthier eating.

The announcement builds on more than $1 billion in domestic manufacturing investments from Mars, Inc. over the past five years.

Herb Smith, vice president, off-premise customer development & category management, E. & J. Gallo Winery, was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.

Amazon.com created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.

Brands will now have access to insights on Amazon Japan and e-commerce analytics solutions through Profitero’s alliance with Nielsen Japan.