Manufacturer

The athletic wear brand selected a new platform to enhance its cross-channel, personalized marketing capabilities.

In the middle of February each year, the Valley of the Sun (i.e., the Phoenix market) becomes home to the huddled masses yearning to get warm and watch major-league baseball teams in spring training.

These K-Y products from RB may have been behind the pharmacy counter years ago, but now they have become "mainstream."

I’m not sure if the hardware/housewares manager in the mass merchandiser should promote or counsel the associate who created this "display" for plastic hangers.

CGT's new membership initiative unites industry trailblazers to better understand the needs of a rapidly changing marketplace

Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.

Mattel has tapped JDA and KPMG to deliver a next-generation control tower program aimed at creating a more agile, responsive supply chain globally.