Manufacturer

Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.

It's an unfortunate fact of consumer goods manufacturing that not every bottle, tube or pack flows through distribution to a retailer's operations and, ultimately, to the consumer's home and stays there, satisfying the customer.

In October 2002, at the National Association of Convenience Stores, Slim Mints Weight Loss Breath Mints nabbed 82 new customers.

Mining theValue of Metrics: Home Interiors & Gifts finds a better way to track sales performance

Pernod SA, the French division of Groupe Pernod-Ricard, manufactures the spirits Pastis 51 (the country's third-ranking brand of aperitifs), Pernod, Suze, Soho and Cafe de Paris, and distributes Groupe Pernod-Ricard brands including Seagram's Gin, Martell, Aberlour and Havana Club.

TAL Apparel unbuttons a product management tool to keep its customers on the cutting edge of fashion

How to manage disparate touch points on the back end of business with the smorgasbord of customer touch points available today, riding the rapids of data synchronization can seem like a tricky proposition.

Beech-Nut dishes up the perfect launch