Manufacturer

It is common practice for manufacturers and distributors to have access to mountains of promotional and point-of-sale data, but few companies look outside of the box and assume an active role in developing and reshaping technology tools to better fit the information needs of their unique business.

When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics.

Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day.

Cheez-It Gets a New Twist

Pfizer Consumer Healthcare Taps Data.

P&G turns to IBM outsourcing to focus on its core businesses.

Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT).

Coca-Cola Enterprises embarks on a radical direct-store delivery project.