Manufacturer

In 1987, Nike started a revolution by unleashing The Air Max running shoe, the first of its type to incorporate Nike-AIR cushioning, which put a comfy new spin on athletic footwear and sent the industry-at-large back to the drawing board.

Last month, more than 120 high-level consumer goods executives convened in New York City for the inaugural Consumer Goods Sales & Marketing Summit a unique event launched in response to the convergence of sales and marketing and technology within leading consumer goods organizations.

It amazes me that failed technology implementations that occurred years ago continue to make headlines today.

Since its start in 1905, the Red Wing Shoe Company has held a solid commitment to four basic principles: "We are dedicated to quality, durability, comfort and providing a great value to our customers," says Rick Bawek, CFO, Red Wing Shoe Company.

The Crayola brand owner draws on Siebel to brighten trade promotions.

Sundance Catalog streamlines its product development

Paramount Farms revamps its legacy system with RFID at the core

Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs.