Manufacturer

Crocs is teaming with Thru to modernize file transfers throughout the footwear company’s B2B application infrastructure.

The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.

Both retailers and brands are keen to make the switch from the UPC to a data-rich code, a new study from GS1 US revealed, but their state of readiness varies.

The rebate process at Benjamin Moore’s Contractor & Commercial Pricing Program is a bit smoother now thanks to new point-of-sale features from Celerant Technology.

Emmanuel Babeau has joined Philip Morris International as chief financial officer, replacing Martin King.

In the face of extreme competition, creating relevance and consumer appeal is now critical to stimulate new growth, and it’s coming in many forms as companies go to great lengths to drive competitiveness.

Coty, which counts such brands as Covergirl, Max Factor, Adidas and Clairol under its umbrella, is currently exploring the sale of its professional beauty division.

The PepsiCo brand added the role in order to grow usage among its current customers and penetrate the households of non-users in the United States.