Private Label Brands

J.M. Smucker, a leading marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings and health and natural foods beverages in North America, implements Terra Technology's demand sensing software companywide to improve short-term, weekly forecast accuracy.

Border Foods Spreads a Taste of Mexico Throughout the United States

ConAgra Foods Inc. has acquired Chicago-based Lincoln Snacks, a privately-held manufacturer of the Poppycock and Fiddle Faddle popcorn snack brands as well as various private label products.

Private label products are make up 37 percent of products on the shelves, and the number is expected to reach 41 percent in 2008. As a result, CG companies need a new strategy to compete.

American Italian Pasta Company (AIPC), the largest dry pasta producer in North America, has been honored as the Pasta "Category Colonel" for the seventh straight year by PL Buyer magazine in recognition of the company's outstanding private label pasta sales efforts.

Smart Balance, manufacturer of Smart Balance buttery spreads, popcorn, oils, cooking sprays, peanut butter, mayonnaise and cheese products, and Earth Balance butter spreads and shortening, appoints Acosta as its sales and marketing agency in the United States.

Schwan's Consumer Brands North America Inc. will raise prices approximately five percent across its portfolio of pizza and snack products effective August 26, 2007.

Confectionary giant Cadbury Schweppes plans to divest three non-core businesses as part of a strategy to achieve its 250 million disposal target outlined for the end of 2007.