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Private Label Brands

  • Imperial Sugar Fill COO Position

    Sugar processor Imperial Sugar Co. names John C. Sheptor as executive vice president and chief operating officer.

  • Sara Lee Introduces 100 Percent Whole Wheat Bread

    In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.

  • Kellogg Expands Special K Brand

    Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

  • Disney Launches New Food Policy

    The Walt Disney Company introduced new food guidelines for licensed foods and promotions aimed at children.

  • The Brand Erosion Crisis

    Private labels are winning. What are you going to do about it?

  • New Age of Private Label

    Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.

  • Convenience Store Shoot-Out

    Will Tesco's U.S. debut turn the West Coast into the Wild West?

  • The Scoop on Izzy's

    National acclaim compels a small ice cream caf to find a label partner that meets small business needs
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