Private Label Brands

In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

The Walt Disney Company introduced new food guidelines for licensed foods and promotions aimed at children.

Private labels are winning. What are you going to do about it?

Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.

Will Tesco's U.S. debut turn the West Coast into the Wild West?

National acclaim compels a small ice cream caf to find a label partner that meets small business needs

Sean M. Connolly has been announced as ConAgra Foods new CEO, replacing current CEO Gary M. Rodkin, effective April 6. Rodkin had announced his impending retirement, which will take place at the end of ConAgra Foods' fiscal year, May 31, 2015.