J.M. Smucker Improves Short-Term Forecast Accuracy
J.M. Smucker, a leading marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings and health and natural foods beverages in North America, implements Terra Technology's demand sensing software companywide to improve short-term, weekly forecast accuracy. "Smucker selected Terra Technology's demand sensing solution because it met our needs within the supply chain area to improve forecast accuracy," says Andy Platt, CIO of J. M. Smucker. Terra's Demand Sensing software analyzes daily demand signals by applying mathematics to downstream data and decreasing forecast error by up to 50 percent.