At its core, mass customization is the ability to offer a tremendous increase in product variety without a corresponding increase in cost for the consumers making the purchases. Simple ... right?
Herb Smith, vice president, off-premise customer development & category management, E. & J. Gallo Winery, was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.
Coca-Cola Co. has unveiled a bevy of executive appointments that will take effect when current president and chief operating officer James Quincey becomes chief executive officer on May 1.
The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically.