In April, CGT will profile 10 small to mid-sized consumer goods companies (revenue less than $1 billion) that are making a big impact on consumers — and the competition — in today’s challenging marketplace.
Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.
Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.
Travelers at some of the busiest U.S. airports were recently surprised by holiday elves bearing good cheer and fun gifts as part of foodservice company HMSHost’s "Holly Jolly Holiday Takeover."