Beverages

Sunny D shines with efficient trade plans post P&G spin off

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

Nestle consumer relationship marketing program earns the company kudos

The Walt Disney Company introduced new food guidelines for licensed foods and promotions aimed at children.

CGT presents our annual 100 Consumer Goods Registry, which was developed to provide you with a glimpse into the leaders across major consumer goods verticals.

Last month I told you I could not believe it was fall, and now here I am thinking about winter and holidays and the New Year.

In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.