Beverages

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

Nestle consumer relationship marketing program earns the company kudos

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

Pepsico finds top-line value in a sophisticated data mining.

Last month I told you I could not believe it was fall, and now here I am thinking about winter and holidays and the New Year.

In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.

The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007.

What's driving CEO turnover in the consumer goods market?