Special Report - May 2004The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors." Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. In-Depth Analysis Welch's hits the Web to track promotion performance Learning a New Trade Trade promotion turns into a top IT initiative Leaders of the Pack A CIO Roundtable Discussion In High Demand Welch's BOOSTS its demand plans and trade promotions The Pulse -- November 2003 For many, a hot cup of Starbucks coffee is an everyday ritual. 2003 CGT Conference Highlights from the year's HOTTEST INDUSTRY EVENT 2003 Top 100 Consumer Goods Companies Consumer Goods Technology presents the WHO'S WHO LIST of the industry's larget players SMB Fast Track 25 SMB Companies on the Move First Previous 233 234 235 Next Last
