Beverages

Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day.

When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics.

The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors."

It is common practice for manufacturers and distributors to have access to mountains of promotional and point-of-sale data, but few companies look outside of the box and assume an active role in developing and reshaping technology tools to better fit the information needs of their unique business.

Coca-Cola Enterprises embarks on a radical direct-store delivery project.

Welch's hits the Web to track promotion performance

Trade promotion turns into a top IT initiative

A CIO Roundtable Discussion