Beverages

P&G Builds New Product Category
Procter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation.

Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization.

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts

The Carlton & United Beverages (CUB) division of Fosters Group is implementing a $170 million project-- including a warehouse management system (WMS) from MARC Global-- to significantly improve its supply chain operations and reduce costs across the business.

E. & J. Gallo Winery uncorks account hierarchies to seize up sell opportunities

As the retail sector consolidates and the larger players grow stronger, a rising number of consumer goods (CG) firms, such as Adolph Coors Company and Molson Inc., Hershey Foods Corporation and Wm. Wrigley Jr. Co. are executing merger or acquisition strategies.

Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.