Beverages

The Coca-Cola Company signs an agreement to purchase FUZE Beverage LLC, maker of FUZE enhanced juices and teas.

Coca-Cola is reorganizing its marketing department to report to newly appointed COO Muhtar Kent. Mary Minnick, the head of the company's marketing, strategy and innovation division, will leave at the end of next month to pursue opportunities in the U.K. and will not be replaced.

For the first time since 1998, Coca-Cola will advertise during the Super Bowl. According to Adweek, Coca-Cola was content buying the pods immediately prior to the telecasts, while competitor Pepsi dominated the in-game airwaves.

Numico, the brand owner of Nutricia, Milupa, Cow & Gate, Mellin and Dumex, selects Agile PLM to provide an end-to-end PLM solution.

Peet's Coffee & Tea Inc., a specialty coffee roaster and marketer, continues its grocery expansion in New England with the availability of its fresh, deep-roasted coffee within Stop & Shop Supermarkets, a division of Royal Ahold.

Sugar processor Imperial Sugar Co. names John C. Sheptor as executive vice president and chief operating officer.

Heineken USA appoints John Larkins to general manager of the organization's Central Regional Business Unit effective January 1, 2007.

Cadbury Schweppes Americas Beverages (CSAB), whose brands include Dr Pepper, 7UP, Snapple, A&W Root Beer, Hawaiian Punch, Canada Dry, Mott's and numerous others, is working with MasterCard and USA Technologies to enable Dr Pepper and Snapple vending machines in Dallas, New York and Chicago to accept credit card payments.