Beverages

In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.

The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007.

What's driving CEO turnover in the consumer goods market?

Kimberly-Clark, Kraft, Hershey and Others Share Product and Process Innovation Strategies

Beverage producers are continuing to focus on new product innovation as a principal way of increasing market share.

After recent acquisitions from Allied Domecq, Beam Global Spirits & Wine Inc. has more than 100 brands, operations in 16 locations and sales in 160 countries.

After an 18-month effort, Sara Lee Corp. completed the tax-free spinoff of apparel company Hanesbrands Inc. to its shareholders in September 2006.

Coca-Cola Co. unveiled its Far Coast brand of premium brewed beverages to an awaiting Toronto marketplace in September 2006.