Brown-Forman Reduces Complexity of Managing Enterprise Content

Brown-Forman Corporation places a premium on managing its brand assets and interactive content, deeming these to be critical to engaging customers with information that educates, involves and entertains. The American-owned spirits and wine company is therefore leveraging EMC Documentum software from EMC Corporation to manage a wide array of unstructured and interactive content types within three of the company's key marketing applications. "Because we are faced with an ever-increasing amount of business content to manage, the task of finding an enterprise content management solution became a top priority for us," says Brown-Forman Lead Systems Engineer Rob Price. "In EMC Documentum, we found a solution that enabled us to reduce cycle time for invoice processing, seamlessly deliver brand assets and quickly publish on the Web. Taking this one step further, the platform has also allowed us to reduce mailing costs and advertising agency fees, increased our visibility and facilitated outsourcing of non-strategic tasks. We look forward to unlocking even more of the power of EMC Documentum in the months and years to come."