Beverages

Unlike water through its faucets, information did not always flow smoothly at bathroom fittings manufacturer Hansgrohe AG.

Brown-Forman, one of the leading producers and marketers of distilled spirits such as Jack Daniels and Southern Comfort, sought to enhance communications and business processes for its employees.

Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

Nestle consumer relationship marketing program earns the company kudos

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

Pepsico finds top-line value in a sophisticated data mining.

Responsible business practices; being "green"