In its efforts to strengthen its non-carbonated beverage portfolio, PepsiCo forms a strategic alliance with Ocean Spray, one of the country's leading producers of canned and bottled juices and juice drinks.
DIAGEO-Guinness USA decided it was time for change and gave the traditional Guinness packaging a contemporary new look, which debuted on Guinness Draught cans and bottles last month.
To maintain its position as market leader in the Canadian brewing market, Molson Coors Brewing Company will implement CAS CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.
Cott Corporation chooses Manugistics for its Forecasting, Replenishment and Collaborative Vendor Managed Inventory (VMI) solutions to optimize the performance of its existing supply chain across North America.