Who’s Who in Sales & Marketing 2017CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing Analytics Study 2017: Consumer GoodsConsumer goods companies are struggling to keep up with the data-driven market leaders. The DTC Dilemma Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future. Editor's Note: Everything New is Old Again If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves? Gillette Now Sells Razor Blades 'on Demand' Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades. General Mills Names New CEO Jeffrey Harmening will take over from the retiring Ken Powell next month. Dean Foods Picks Up Good Karma The investment marks Dean Foods' entrance into plant-based beverages category. Mars Enlists Consumers for New DTC Effort Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers. Land O'Lakes Names New Supply Chain Chief A nine-year company veteran, Yone Dewberry will run overall supply chain operations across the enterprise. Whirlpool Acquisition Builds Digital, IoT Muscles The planned acquisition of Yummly, a personalized digital recipe platform, expands on Whirlpool's goal of delivering a useful, smart home experience. First Previous 284 285 286 287 288 Next Last
