Manufacturer

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

​​​​​​​Deb Monahan officially joined GSK Consumer Healthcare in 2015 as part of the Novartis-GSK Joint Venture and has led the U.S. shopper insights capability at the company since then.

Analytics is impacting the bottom line for brands and agencies alike.

The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

As private label penetration grows, national brands should consider unique loyalty-building programs

Assembled thought leaders will aid the Path to Purchase Institute’s public outreach.

Walgreens and Alphabet’s Wing Aviation are partnering to make drone delivery of items from Walgreens stores a reality.

Path to Purchase IQ looks at emerging technologies that will be showcased next month at the Consumer Goods Sales & Marketing Summit. This week: Zeg.ai's 3D technology for e-commerce.