CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: the Euveka smart mannequin.
April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.
At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.
CGT chats with Sanjeev Khanna of Tata Consultancy Services about how consumer goods manufacturers are responding to the disruption taking place across the retail landscape.
The Path to Purchase Institute (P2PI) will launch a new industry magazine in May called "Rise: Retail Intelligence for the Strategic Enterprise."
The supermarket chain is one of the latest retailers to jump on the beauty box trend with the launch of its first curated collection of sample-sized products.
