WellPet Names Reinhard as CMO
WellPet hired former Ocean Spray executive Clark Reinhard as its latest chief marketing officer.
As the company's CMO, Reinhard will be responsible for accelerating global growth across the WellPet family of brands with a focus on fueling new and emerging categories, like dental health and raw-infused nutrition.
As vice president at Ocean Spray, Reinhard led the strategy for growth, marketing and product innovation. Before Ocean Spray, Reinhard spent nearly two decades at Procter & Gamble working as a marketing director across a portfolio of CPG brands in the home and personal health categories.
Reinhard's expertise is a tremendous asset at WellPet as more pet parents make decisions for their pet's health and wellness based on their own food and lifestyle choices.
"It's no secret that the pet care industry is booming, and at WellPet, we feel that the people behind our brands and their passion for pets have played a pivotal role in that," WellPet CEO Camelle Kent said. "We've strategically invested in brands that are shaping the pet nutrition category and are putting team members in place uniquely experienced to help them flourish. There's no doubt in my mind (Reinhard) will do just that for all of our brands at WellPet, and he'll be an extraordinary leader for our marketing team to learn from."
With a proven track record of business growth, Reinhard will oversee all brand management, marketing, advertising, and public relations efforts across the Wellness, Whimzees, Old Mother Hubbard, Holistic Select, Eagle Pack and Sojos brands. He will operate out of the company's headquarters in Tewksbury, Massachusetts.
"I've had the pleasure of working on brands across the human health and nutrition categories for decades, and now I have an opportunity to blend the best of both worlds by applying that experience to the natural pet nutrition and treat categories," Reinhard said. "WellPet's brands are already established leaders in the natural pet space, and I look forward to helping new pet parents across the world to better get to know our brands, one recipe at a time."
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