CPG

Whether you like it or not, "Big Data" is here and quietly rewriting the rules. The benefits are so compelling that adoption by the CG industry is inevitable. CGT's Publisher Albert Guffanti turns to Robert Byrne, CEO, Terra Technology, for answers to the burning "Big Data" questions on every CG executive's mind.

Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information.

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

CGT invited leading technology providers to showcase new solutions that promise to reinvigorate strategic IT initiatives in your supply chain, sales and marketing or innovation organizations.

Based on glowing reader nominations, CGT presents 14 small to mid-sized companies, including KEEN, Popcorn, Indiana and Yasso Frozen Greek Yogurt, with the title of 2013 Standout SMB. Find out what they've been up to over the last year and what plans they have for the future.

PepsiCo brand managers believe that analyzing data helps them in understanding consumer choices, at depths sufficient enough to get insight into the products they should likely retain, discard or even revalue.

In a second phase of the Mobile Futures program, Mondelez will go beyond launching pilots to create entirely new mobile ventures.