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  • Coca-Cola Details Stronger U.S. Business Model

    A series of actions that began with the acquisition of Coca-Cola Enterprises North American operations in 2010 will result in a more agile, modern, customer-focused franchise business partnership model unique to the United States.

  • Kraft Launches Expansive Brand Campaign

    The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.

  • Vita Coco Taps ERP Solution for Global Expansion

    As the most popular brand in the fastest-growing beverage category coconut water in the U.S., Vita Coco sought a scalable solution that would accommodate new international operations in Europe and Asia, with multiple currencies, intercompany billing and an integrated supply chain.

  • Nestle to Build Nescafe Coffee Center in China

    Nestl is helping to accelerate the development of Chinas coffee industry with the construction of new facilities.

  • Paramount Farms, Red Bull Awarded for Brand Brilliance

    Paramount Farms, Red Bull, Chipotle and All State are the most influential and dynamic brand marketers in the U.S. marketplace today, according to the Brand Activation Association. Take an in-depth look at the winning ad campaigns that motivated consumer behavior, activated response and built brands better than the competition.

  • Unilever Czech Republic Acquires SAVO Brand

    As Unilever aims to double its business while reducing environmental impact, it is continuously looking for growth opportunities and to further build its portfolio. This week, this mission resulted in the acquisition of three leading brands in Czech Republic and Slovakia.

  • Nestle Dreyer's Launches Coconut Waters Bars

    The Outshine brand will include Dreyer's Fruit Bars, which will now be known as Dreyer's Outshine fruit bars, as well as six new flavors launching in April 2013.

  • Unilever Develops Disruptive Platform with Grocery Partner

    By designing this multi-faceted promotion, Unilever demonstrates its commitment to engaging the Hispanic consumer and its dedication to local grocery chains.
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