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CPG

  • SVEDKA Vodka Expands Portfolio

    SVEDKA Orange Cream Pop and Strawberry Colada are the latest flavors to join SVEDKA's flavor portfolio.
  • Henkel Selects Lead Logistics Provider

    Saddle Creek will oversee execution, monitoring and reporting of Henkels supply chain logistics performance in the United States and Canada.
  • Chocolate Milk Makeover

    The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value.
  • Vaseline Innovation Enters New Category

    A new spray lotion that moisturizes and absorbs in seconds will be available nationally in stores beginning March 2013.

  • Turning up the Heat

    Kellogg reveals new products in frozen food segment with innovations from Special K, Eggo and MorningStar Farms.
  • Kimberly-Clark Names CMO

    As CMO, Clive Sirkin will continue the ongoing transformation of the company's marketing function as a core driver of its growth agenda.
  • Boulder Brands Debuts New Products

    Through each of its brands, Boulder Brands addresses specific dietary needs, including gluten-free (Udi's Gluten Free Foods and Glutino), plant-based (Earth Balance), heart health (Smart Balance) and weight management (Best Life).

  • Beyond the Label: Consumers Want More Product Information

    The pressure to provide more transparent, accurate product information is mounting, especially since news broke in Europe about horse meat showing up in packaged foods labeled as beef. In a new global study, 70 percent of consumer goods manufacturers and retailers are calling for wider standards adoption across the value chain to meet consumer needs, particularly in the digital world.
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