CPG

Dixie and Dawn Outrank Apple in Brand Strength
Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple.
Finding Balance
CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Muller Yogurt Demonstrates a Passion for Flavor

Muller Yogurt makes its national debut introducing four new flavors in time for summer, touted by new Mom and actress Malin Akerman.
Elmer's Products is Open to Ideas

Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years.
Hormel Innovation is Under Wraps

Hormel Foods aims to energize the protein-based snack category with the launch of Hormel REV wraps.
P&G Uses Predictive Analytics for Energy Savings

After deploying Jones Lang LaSalle's (JLL) IntelliCommand smart building management technology in a test group of laboratories, offices and manufacturing facilities, P&G's initial investment in the technology was returned within the first three months of energy cost savings.
CleanWell Challenges Consumer Convention

CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products.
Best Face Forward

Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences.
Yankee Candle Offers Stress-Free Innovation

The new line from The Yankee Candle Company, Inc. aims to offer a custom blending ritual experience to relax and unwind.
Mondelez, Twitter Team for Marketing

Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.

Dixie and Dawn Outrank Apple in Brand Strength

Finding Balance

Muller Yogurt Demonstrates a Passion for Flavor

Elmer's Products is Open to Ideas

Hormel Innovation is Under Wraps

P&G Uses Predictive Analytics for Energy Savings

CleanWell Challenges Consumer Convention

Best Face Forward

Yankee Candle Offers Stress-Free Innovation

Mondelez, Twitter Team for Marketing