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  • Mondelez, Fuse, Twitter Partner for Marketing

    The new multi-screen program is expected to target millennial consumers during key impulse-purchase and consumption moments.

  • Hershey Assembles Global Leadership Team

    The company is taking the measures to further enhance its ability to execute its business strategy, accelerate international growth, and develop and broaden leadership talent.
  • The Biggest CPG Brand Hits of 2012

    Nearly 1,900 new products hit retail shelves across the United States in 2011/12. Yet, only 11 percent of those launches achieved exceptional first-year sales. Here's a look at the top 20 products, including Dannon Oikos and Starbucks K-Cups, that beat daunting new product odds and stimulated growth despite a challenging economic environment.
  • Mike's Hard Innovations Enter New Categories

    Mike's Hard Lemonade Co. rolls out beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy mike's hard lemonade flavors.
  • Orchestro Science Network Launches the CPG Think Tank

    Twelve academic experts aim to make sense of consumer-centric Big Data with adaptive analytics.

  • Hershey Collaborates to Automate Advanced Ordering

    The Walmart Sales Category Strategy and Insights Team at The Hershey Company was spending an inordinate amount of time manually generating product orders. Here's how they solved the problem.
  • Big Data Insights

    Whether you like it or not, "Big Data" is here and quietly rewriting the rules. The benefits are so compelling that adoption by the CG industry is inevitable. CGT's Publisher Albert Guffanti turns to Robert Byrne, CEO, Terra Technology, for answers to the burning "Big Data" questions on every CG executive's mind.
  • Unilever Targets Growth in Emerging Markets through Analytics

    Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information.
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