CPG

Danone GmbH selects buzz Solutions to deploy its cloud-based mobile solution for Retail Execution: buzzRetail.

Many of the consumer goods industrys most innovative thinkers met last week to deepen their understanding of driving true innovation both on the disruptive and incremental fronts. Here is a recap of the insights shared between industry heavyweights and entrepreneurial startups.

The cloud technology platform from GT Nexus is expected to help P&G manage inventory flows and transportation between supply and demand points on a global scale.

Successful innovation requires a balance between incremental and disruptive innovation, and while new product introductions are still elusive, they are not impossible. Therefore, CGT is proud to recognize deserving consumer goods companies for excellence in bringing new products to market.

With a background in mergers & acquisitions, the candidate helped architect the separation of the former Kraft Foods Inc. into two standalone public companies.

With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.

To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.

Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.