IRI is partnering with workforce management platform Gigwalk, to form a data alliance that combines syndicated and crowdsourced data to give joint customers a real-time view into retail execution.
Instagram announces users can now share photos and videos in both portrait and landscape orientation on the social networking service, amove which may spur consumer goods brands to invest more in vertical video.
Manufacturers are inundated with demand for their product data. As managing this data grows more complex, manufacturers seek solutions to simplify its creation, hosting and delivery.
One of the areas that has changed the most in the industry is Sales & Marketing. CGT had the opportunity to sit down with representatives of two major players in the industry to talk about those changes and the ensuing discussion was quite insightful.
ConAgra Foods, Inc. has added the new position of chief growth officer to its team. Find out which Campbell Soup employee has been appointed to the new spot.
RevTrax, New York, has launched a digital engagement solution called Sampling Insights that is designed to turn an in-store, offline transaction into a digital one.
Procter & Gamble, Cincinnati. Company veteran David Taylor has been named the successor to chief executive A.G. Lafley, taking the reins of the world’s largest CPG manufacturer.
