CPG

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.

Greek Yogurt brand Chobani introduces new Chobani Flip products, new flavors, and new packaging as part of its largest portfolio expansion to-date.

The two companies will make joint effort to build the biggest online and offline platform for sales, branding, cross-border e-commerce and innovation.

The acquisitions are expected to solidify Mindtree's position in predictive analytics for CPG retail execution, and SAP consulting expertise to expand its European presence and accelerate its digital strategy.

Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase. 

General Mills will debut new products this summer, including several to align with the growing consumer interest in wellness, as well as convenient products and sweets.

PepsiCo, Inc. announces a series of leadership appointments that support the company's global business priorities and growth strategies, including a new vice chairman.

NutriFusion, a provider of natural nutrition and phytonutrient products for food manufacturers, announces an agreement with Amazing Grains, a Canadian cereal supplier. Incorporating NutriFusion's flagship product, GrandFusion will allow Amazing Grains to provide their nutrition enhanced products to food processors throughout North America adding natural nutrients to a wide variety of finished food products.