CPG

Brands are endlessly seeking to appeal to Millennials. Find out which seven consumer goods brands are getting it right.

This case study shines a light on how SlimFast turned to the Cloud to achieve transparency into its trade promotion management process.

Find out who will fill The WhiteWave Foods Company new Chief Operating Officer position and assume responsibility for all global operations of the company.

Kellogg Company's U.S. brands will debut more that 40 new products in early 2016. Find out what hot trends the new items reflect.

ConAgra Foods, Inc. announces plans to spin off its Lamb Weston frozen potato products business into a separate public company.

Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.

McKee Foods sought to improve sales planning and forecasting processes. The solution it found will ensure their entire business team and DSD distribution network has a more streamlined process with access to better real-time information.

New Partners Deliver Digital Shopper Solution. News America Marketing, New York, has partnered with Boston-based programmatic advertising solution provider OwnerIQ on the release of a new product the two companies say is a powerful combination of geo-scoring and shopper data that is unique in the industry.