CPG

For decades CPG companies have experienced fast growth due to relativelyeasy expansion and consolidation in emerging markets, net new consumersand brand globalization.To achieve growth, efficiency and agility, CPG companies are relying increasingly on social, mobile, analytics and cloud technologies.Rather than approaching the future tactically, industry leaders today are designing "roadmaps" to define a more strategic approach to digital. For many, a successful roadmap would address the following five imperatives.

PepsiCos research and development used to be focused on brand refreshes but were now working with a whole new strategy that is paying off in buckets, says its global R&D head.

Approximately 1,300 employees are covered under this new contract, which will allow the company to further invest in innovation and brand growth.

Campbell Soup Company announces several strategic changes to its portfolio including:removal of artificial colors and flavors by end of fiscal 2018;simplifying recipes of existing condensed soups for kids;expanding the Plum line of organic food for babies, tots and kids; and Plum launchingGrowWell, a range of purees which provide nutrients from ingredients like chia and Greek yogurt.

Between June and July, Mondelez's promos got a 220 percent boost in awareness, and engagement went up 88 percent, according to Adweek, thanks to e-commerce-enabled ads.

A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers.

Procter & Gamble (P&G) has named a new CEO.Find out which 35-year veteran is taking over as CEO of P&G.

Bumble Bee Seafoods, Ocean Spray Cranberries, Inc., and The Sun Products Corporation are the latest consumer goods suppliers to deploy their Vendor Managed Inventory programs using the Datalliance VMI platform.