CPG

General Mills has been modernizing its portfolio, updating products from Cheerios to Yoplait to Progresso, expanding gluten-free and organic offerings, and making nutritional improvements across brands.

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

The acquisition continues Campbell's efforts to diversify the portfolio in response to consumer demand for healthier food options.

The battle for creative merchandising during the pre-Super Bowl period is fierce.

Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.

For bratwurst lovers in certain markets, March can be a confusing month.

Drone-based delivery has the potential to transform the last mile of the supply chain — one of the biggest challenges associated with managing costs, according to a recent report from IDC.

The alliance will spawn a joint insights solution called the "Shelf Intelligence Suite."