The new President for Kraft Foods Europe began his career with the company in 1992 and has progressed through a number of marketing, strategy and general management roles.
The cloud-based e-commerce solution is key to the companys strategy to increase the reach of its brand identity into new global markets. Site traffic has increased, even in advance of implementing Internet SEO strategies.
As shoppers economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains as the economy rebounded. To the contrary, store brand sales reaching $88.5 billion overall, an all-time high.
The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.
General Mills has licensed the Yoplait brand from Yoplait since 1977, and operates the Yoplait business in the United States. Today, General Mills Yoplait USA business holds the No. 1 brand position in the U.S. yogurt category.
