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Manufacturing

  • Doritos Gets Face Time in Brazil

    Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.
  • Downstream Data Sharing: What's Your Status?

    In 2010, a breakthrough new report proved that downstream data is a key initiative for consumer goods companies and retailers alike. This year, CGT is polling both trading partners again to determine how much headway has been made in data sharing strategies.
  • WONKA Taps YouTube

    WONKA launches its first branded 360-degree interactive video in United States with a new WONKA YouTube channel.

  • The Biggest Billionaires in Food and Beverage

    2010 marked the third consecutive year that chief executives of the 500 biggest companies in the United States took a reduction in total compensation. By comparison, this year's Forbes.com list of The Worlds Billionaires broke records in size (1,210 billionaires) and total net worth ($4.5 trillion). Find out which food and beverage billionaires topped this list.
  • P&G Offers Virtual Beauty

    The new multi-branded application is expected to enhance beauty regimen and purchase experience.
  • Nestle PetCare Leverages Mobile CRM

    StayinFront provides Nestle Purina PetCare with mobile support for in-field retail execution.

  • PERT Plus Fans Elect MiLB Stars

    Fans across the country are invited to participate in the selection of the first generation of PERT Plus MiLB Stars.
  • Post Foods Improves Shopper Experience

    Post Foods improves consumers experiences in the cereal aisle by utilizing technology from Affinnova.
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