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Manufacturing

  • Fonterra Optimizes Predictive Analytics

    Fonterra will implement a SignalDemand solution partnered by IBM Global Business Services as part of the IBM Consumer Products Industry Framework.

  • Sundance Completes PLM Implementation

    Working with the Product Specification and Calendar Management modules of Centric 8 PLM, Sundance completed implementation in 11 weeks.

  • Sara Lee Changes Spin-Off Plans

    A decision has been made for Sara Lee to spin off its International Coffee and Tea business, rather than spinning off the North American business.

  • Kellogg Details Trade Promotion Optimization Project

    Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.

  • Jarden Appoints CEO and Executive Chairman

    The Chief Executive Officer will be responsible for managing the day-to-day operations of the business and focus on driving consistent, profitable growth across all of Jarden's business segments.

  • 2011 Shoppers' Promotional Experience Study

    New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.

  • 2011 Sales & Marketing Report

    New research yields reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.

  • Lance Markets Family Fun

    The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.
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