Skip to main content

Manufacturing

  • PepsiCo Gets Social at Point of Purchase

    The engaging platform is expected to deliver consumers entertainment and fun along with beverages.
  • Jockey Gets Innovative with Underwear

    Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.
  • Walmart, P&G, Kraft Share Sales & Marketing Tactics

    More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.
  • 2011 Sales & Marketing Report

    New research yields reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.
  • Keys to DSR Success

    Jennifer Beckett, Vendor Managed Technologies Inc. (VMT), shares some key insights for successfully integrating downstream data within an enterprise.
  • Goal-Oriented Degree

    The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.
  • 2011 Visionaries

    CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.
  • Dynamic Margin Management

    Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.
X
This ad will auto-close in 10 seconds