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Manufacturing

  • Keys to DSR Success

    Jennifer Beckett, Vendor Managed Technologies Inc. (VMT), shares some key insights for successfully integrating downstream data within an enterprise.
  • PepsiCo Gets Social at Point of Purchase

    The engaging platform is expected to deliver consumers entertainment and fun along with beverages.
  • Jockey Gets Innovative with Underwear

    Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.
  • Walmart, P&G, Kraft Share Sales & Marketing Tactics

    More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.
  • Dynamic Margin Management

    Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.
  • TPM Now Vs. Then

    One of the most important processes in consumer goods continues to be TPM. This month, CGT and MEI surveyed year-over-year trends, and while we didn't uncover major shifts in approach, different strategies emerged according to company size.
  • P&G Makes Organizational Changes

    The new team has deep, diverse and global experience to strengthen P&Gs global leadership in the beauty industry.
  • Heineken USA Revises Marketing Strategy

    A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix.
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