Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.
With the company's successful financial restructuring and subsequent integration with JBS USA now largely complete, the timing seemed right for an executive transition.
Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.