New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.
CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.
New research yields reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.