A new position will help McCormick drive sales growth by aligning its customer intimacy efforts and driving its strategy consistently across McCormick's industrial businesses worldwide.
The pressure to provide more transparent, accurate product information is mounting, especially since news broke in Europe about horse meat showing up in packaged foods labeled as beef. In a new global study, 70 percent of consumer goods manufacturers and retailers are calling for wider standards adoption across the value chain to meet consumer needs, particularly in the digital world.
Flowers Foods has integrated more than 100 acquisitions since 1968, and three significant ones in just the last three years Tasty Baking, Lepage Bakeries, and the Sara Lee and Earthgrains brands in California.
Executive chef Roy Choi joins the campaign to share creative SPAM recipes, and the first-ever brand spokescharacter takes over its social media properties.
With over 30 percent of Ocean Spray Cranberry juice drinkers mixing their juice with sparkling water at home, the partnership builds on an already familiar consumer behavior.
Since first launching in the northeastern United States last summer, Europe's beloved yogurt brand Muller has been generating rave reviews from Americans.
